Red is a very important color as it represents youth, energy, passion, enthusiasm, and audacity. That is why using this color duringproduct packaging can be a very courageous and unambiguous move. In this article, we will discuss some examples of product packages that have exploited the fundamental values of this color. As a result, those products have been successful in amplifying the effect of customer loyalty and persuasion.
While it is quite obvious, not everyone notices in everyday life that red is the primary color of choice in the food and beverage industry. Let’s first consider coffee. The product named Aiello is based on coffee capsules. The packaging of this product uses a bit lighter shade of red in the background. The reason to choose this color was to portray warmth and passion. The graphic solution used in the product packaging is prompt and flawless. The packaging design also includes an expanse of coffee beans. In the center of these beans is the top view of a cup filled with coffee. Sure, there couldn’t be a better representation of this product.
Another quite delicious product that has used red color most interestingly is pasta. The shade of red used in the packaging is vermilion, which looks undoubtedly dominating. The packaging also features a diamond window that allows you to identify the main product quickly. While the overall packaging design is quite modern, the typefaces use a vintage tough. Even that vintage style promotes the product’s modernity. Maybe this product will remind its customers about trying to prepare Mac n Cheese.
Another way of using red most interestingly has been practiced by a brand that sells steaks. The design on the outer cardboard packaging of this product comes with a realistic rendering of a juicy steak. Of course, the color couldn’t be other than red, or it wouldn’t have been that tempting. This packaging gets a premium tone through the black label on the front side of the box.
Another product that uses beef as its signature item is a juicy burger. The meat used in this food product comes grilled. The product packaging gets its color from a large and wide sleeve. The main packaging of this product consists of plastic.
The red color is ideal for the packaging of not only food products but also many other items, including ones for business and marketing. For instance, using a red color on the packaging of marketing materials will make the product quite interesting and appealing. The product in question uses typeface as its logo. The purpose of using this color is to attract the attention of individuals who have to use marketing materials to attract the attention of other consumers.
In the end, it is all up to you to decide whether or not your product should wear red. The best way is to start experimenting with a few prototypes to see how well your product does in the market. You may also want to discuss your requirements with a packaging consultant.
